Our journey from collectible retailers to global brand partners gives us unique insights into what drives success in passionate consumer categories.
Partner With UsUnderstanding collectors because we were collectors
Lioncrest Group began as Lioncrest Retail, a specialized retailer serving the UK's passionate trading card game and collectible toy communities. Through years of direct customer interaction, we gained invaluable insights into collector behavior, market trends, and the unique challenges facing brands in these categories.
As we grew, international brands began approaching us not just as retailers, but as partners who truly understood their markets. This led to our evolution into distribution, then brand management, and ultimately comprehensive growth services spanning Amazon optimization, global logistics, and marketplace enforcement.
Today, from our UK headquarters, we serve collectible brands across three continents. Our retail roots remain central to everything we do—we never forget that behind every transaction is a passionate collector whose experience matters.
From local retailer to global brand partner
Started as a specialized TCG and toy retailer, building deep relationships with collectors and understanding market dynamics firsthand.
Expanded into wholesale distribution, connecting international brands with UK and EU markets.
Launched comprehensive brand management services, helping partners optimize their Amazon presence and marketplace performance.
Establishing full-service operations across UK, EU, and US markets, serving 100+ collectible brands worldwide.
"To help brands thrive in the most passionate consumer categories."
We believe that collectible categories represent some of the most engaged and loyal consumer communities in the world. Our mission is to help brands tap into this passion while respecting and nurturing the communities that make these markets special.
Deep industry knowledge gained from years of hands-on experience in collectible retail and distribution.
Transparent partnerships built on honest communication and consistent delivery of results.
Solutions that grow with your brand, from startup launches to enterprise-level operations.
Understanding that passionate communities drive success in collectible categories.
UK-based with established operations across three major markets
Join the collectible brands that have chosen Lioncrest Group as their growth partner. Let's discuss how our experience can accelerate your success.